Since our launch, we’ve been focused on designing a brand to represent a voice for those who are dismissed and overlooked while reflecting the true nature of true hustle and not that “BS” noneffective Instagram everything is sexy crap they calling hustle nowadays. We’re talking about that real up and down rollercoaster, no partying till its completed hustle.


Formerly known as Tughskn, DAP® takes pride in our grind and approach to the world of inspiration through apparel. We are small with a big mission and with that mission, we have a bold ambition. That ambition is first met with authentication and zero mass production. This means limited edition items that represent not only who we are but provides our customers with the sense of brother and sisterhood.

We want to create authentic gear and clothing that is more than just clothes. We want it to be unique, rare, exclusive, and inspiring; so that when you wear it, you know it was design for Hustlers and it’s more than a gear. Our customers and fans are among the few in the WORLD to own our exclusive gear. We put the work into everything we produce, from the designs, prints, and the inks used.

DAP®, 2021
Tughskn DAP White Tee

Success is not for the uncommitted, it will hurt most times so embrace it with faith and hustle.



DAP® is our core characteristic (Discipline and Purpose), which is a streetwear lifestyle brand built for individuals who are hustlers and grinders. These individuals are people whose lifestyle matches their hustle, where their grit is their core attribute of who they are.

The term “DAP” is not just an acronym but also a gesture of approval!

DAP® is also a sign of respect. When you see other hustlers putting in work, you embrace the similarities between the two of you with a DAP (fist bump) of respect.

DAP® is a mindset of perseverance and resilience in the face of adversity, failure, loss, and success.

The DAP designs and creative products are tailored to the lifestyle of the hustle. It’s focus is to keep you remembering your “Why”!

DAP® is a characteristic for the people who know what it means to fight against all odds to achieve success through true grit. DAP® is a mindset of never surrender and living a lifestyle of consistency.

It’s a lifestyle of Respect for those who show Zero Surrender.


All products are limited in quantity and may contain imperfections in the prints. This is the beauty of our process in which no two prints are identical. This is what makes DAP® unique. Due to the hand-printed nature and effort that goes into every item, our standing inventory is small. Please understand that returns and exchanges may be a longer process than we would like due to our limited quantities and sell-outs.

Once items sell-out they will not be reprinted, and will no longer be available.


Standard processing takes between 3-10 business days depending on time of year inside the States when selecting the basic $5.99 shipping method (USPS/UPS).

Orders placed after 2pm on Fridays, and throughout the weekends, will be processed on Mondays. Please note that even if 2-Day or Overnight shipping is offered and selected it will not be processed till the next business day.

On occasion we do not have the entire order printed and we have to print the gear to order. In these cases the order may take slightly longer to get to you. If this happens, we will make every attempt to notify you of the issue.

For international orders please note that in some cases your country may charge you duties, taxes, or import fees. We have no control over those and are not responsible for those fees! 

DAP® is NOT responsible for stolen or lost packages, packages sent to the wrong address, or for refunding or replacing packages in these cases. The customer is responsible for filing all claims. DAP® is not responsible for any package(s) once it is in the hands of USPS, UPS, and or FedEx.

*Any order, domestic or international, that is returned back to us for either having an insufficient address, wrong address, unclaimed, etc., the customer will have to pay for reshipment of the package. We do not cover/reimburse for shipping costs in regards to a return/exchange.

Once items sell-out they will not be reprinted, and will no longer be available.


To ensure the quality and integrity of the garment, we suggest washing them on machine wash cold, with an initial water temp not exceeding 30°C or 65–80°F.

All garments and fabrics are blends, or pre-shrunk to ensure a true fit after washing. To preserve the print as well as possible it is suggested to wash the garment inside out (with the printed side in ).


We want you to be happy with your purchase and we realize that you make a log of choices in your buying process. Returns/exchanges can be necessary and that we will do our best to meet reasonable expectations when these situations arise. If, for any reason, you are not satisfied with your purchase please allow us to assist you with your order. We deal with returns on a per item basis. There are varying restocking and service fees. If you wish to make a return please contact us to discuss the matter first before sending back your items. We do not cover shipping costs for returns/exchanges.

No returns or exchanges after 30 days.

We do not accept items to be exchanged that were already previously exchanged.

All sales are final outside the U.S


We are always looking for new exposure, and opportunities to branch out. If you know of an event that we may be a good fit for just let us know! Click here to contact us!


We do not offer wholesale, and are not interested in distributor accounts. DAP® can only be bought on Tughskn.com, GoDapStore.com, or our temporary Etsy account theDapStore.Etsy.com.


If you have any issues that have not been covered on this page, please contact us and we will get back to you in order to help you resolve the issue as soon as possible.


Discipline and Purpose || DAP® Gear 👊🏿
👇🏿 Shop New Hustle Inspired Gear and Decor


DAP® Headquarters,
Southern California 92563,
United States of America

Social Media: @theDAPco
Email: hello@tughskn.com