In this series I talk about the process of the “Tughskn” brand created back in 2019 by me. An hustle original with a widespread focus on boldness. Here is a breakdown as how I got it all started and how it’s growing.

The DAP™ Classic short sleeve has ben designed to represent the bold nature of a true hustler. In order to launch a clothing brand, or any company for that matter, a small concept collection was created. Here is a look at the process of concepts.

The fabric materials are everything, more important that the design. No matter how great a design is, if the material is garbage, your product is not valuable. See who we partnered with and why.

One of my favorite pieces to any fit is the headwear. So for the soft-launch of the Dap™ collection of Tughskn®,  sampling was critical.

It’s official… I cover the launch and the steps I took to make it happen.